Leftは異なる専門性を持つ3名のデザイナーによって設立されたルアーブランド。長く製品開発に携わってきた知見を活かしながら多角的な発想と芸術的感性の最大化にフォーカスし、人と魚、双方の本能に訴えかけるクリエイションを標榜する。

Left is a lure brand founded by three designers with different specialties. The brand focuses on maximizing multifaceted ideas and artistic sensibility while utilizing the knowledge gained from their involvement in product development, and advocates creations that appeal to the instinct of both people and fish.

日本各地の専門職人と協業し、伝統的な工芸技術と精緻な先端技術の融合によって新しいルアービルディングの在り方を模索している。また、環境負荷の高いプラスチック樹脂や鉛の選択を除外、自然環境にポジティブに向き合うものづくりを実践する。

Working in collaboration with specialist craftsmen from all over Japan, they are seeking a new way of lure building by combining traditional craft techniques with sophisticated cutting-edge technology. They also practice manufacturing that is positively oriented toward the natural environment by eliminating the use of plastic resins and lead, which have a high environment impact.